Where AI moves from
promise to performance

Where AI moves from
promise to performance

Where AI moves from
promise to performance

Join 600+ leaders shaping the future of AI-powered customer experience,
from first pilots to global scale.

Join 600+ leaders shaping the future of AI-powered customer experience, from first pilots to global scale.

Register now

Register now

Become A sponsor

7-8 October 2026

7-8 October 2026

7-8 October 2026

Wilhelm Studios, Berlin

Wilhelm Studios, Berlin

Wilhelm Studios, Berlin

Countdown to WAVE

155Days
18Hours
29Minutes
41Seconds
155Days
18Hours
29Minutes
41Seconds
155Days
18Hours
29Minutes
41Seconds

What comes next

The future of CX is
being decided now .

AI in customer experience has reached a turning point.

While most organizations have proven what AI can do, very few have unlocked what it takes to make it work — reliably, securely, and at scale. This is the moment where leaders separate from followers.


At WAVE 2026, we focus on what comes next:

turning AI from isolated experiments into a scalable, enterprise capability that drives real business impact. 

AI in customer experience has reached a turning point.

While most organizations have proven what AI can do, very few have unlocked what it takes to make it work — reliably, securely, and at scale. This is the moment where leaders separate from followers.


At WAVE 2026, we focus on what comes next:

turning AI from isolated experiments into a scalable, enterprise capability that drives real business impact. 

600+

Attendees

30+

Speakers

12

Sponsors

The Experience

Experience WAVE

Agenda Preview

What to expect

This preliminary agenda is intended to help you plan your trip. A detailed schedule will be shared soon.

Wednesday, October 7
8:00 am - 2:00 pm

Soundcheck: Partner Summit
Invite-only partner event


2:00 pm

WAVE2026 official start: check-in


2:00–5:00 pm

Masterclasses


From 7:00 pm

Welcome reception

Thursday, October 8

9:00 am – 5:30 pm

WAVE Conference and Expo


From 5:30 pm

Drinks, networking, and party until late

No.1

Speakers

Some of our previous
speakers and thought leaders

  • Malte Kosub

    Parloa

  • Latané Conant

    Parloa

  • Laura Modiano

    OpenAI

  • Ciro Julius Ferraiuolo

    IKEA

  • Christian Weinkauf

    PAYBACK

  • Natasja Meeuwisse

    Booking.com

  • Anika Tannebaum

    Customer Service Expert

  • Malte Kosub

    Parloa

  • Latané Conant

    Parloa

  • Laura Modiano

    OpenAI

  • Ciro Julius Ferraiuolo

    IKEA

  • Christian Weinkauf

    PAYBACK

  • Natasja Meeuwisse

    Booking.com

  • Anika Tannebaum

    Customer Service Expert

See All

30+ Speakers

30+ Speakers

Hear from industry leaders 

WAVE2026

What you’ll
take away

How to move from AI pilots to production

How to scale AI without complexity and risk

How to deliver measurable CX and business impact

How to build a reliable AI operating model

Quotes

What they said
about WAVE

What they said
about WAVE

  • Wow what an incredible event! Parloa #WAVE2025 last week was simply amazing. TP was proud to be there as a Gold Partner, showcasing how AI innovation, collaboration, and trust can unlock real impact and are core to transform the future of CX. Big thanks to our hosts and to everyone who stopped by the booth – the energy, the ideas, the connections… pure magic.

    Daniela Giusti — TP

  • At Parloa’s #WAVE conference, I not only got to experience exciting insights into generative conversational AI, but also exchanged experiences with pioneers from a wide range of industries during an intensive customer roundtable.


    Looking ahead to the next developments fills me with immense anticipation for all that is still possible.

    Roland Dolle — ATU

  • Your first AI move sets the trajectory. At Parloa WAVE conference, I shared how MediaMarktSaturn is scaling AI responsibly across 11 countries and millions of customer interactions every year.


    My key message: a pilot without a path to scale is just theater. Thanks to Parloa for hosting an inspiring even - and to my Partners in Crime Julia Goelles and Pieter Viljoen for a great discussion on stage!

    Bastian Sehnert — MediaMarkt Saturn

  • At Parloa’s WAVE2025 in Berlin, industry leaders like Booking.com and IKEA showed how AI is reshaping customer journeys.....


    So as I reflect on this week of AI breakthroughs and human ingenuity: in a time when AI is driving transformative innovation, what role will humans play in shaping the future?


    Tech exists to serve people — and people remain the heroes behind AI.

    Yao Zhang. — Lufthansa Group

  • Wow what an incredible event! Parloa #WAVE2025 last week was simply amazing. TP was proud to be there as a Gold Partner, showcasing how AI innovation, collaboration, and trust can unlock real impact and are core to transform the future of CX. Big thanks to our hosts and to everyone who stopped by the booth – the energy, the ideas, the connections… pure magic.

    Daniela Giusti — TP

  • At Parloa’s #WAVE conference, I not only got to experience exciting insights into generative conversational AI, but also exchanged experiences with pioneers from a wide range of industries during an intensive customer roundtable.


    Looking ahead to the next developments fills me with immense anticipation for all that is still possible.

    Roland Dolle — ATU

  • Your first AI move sets the trajectory. At Parloa WAVE conference, I shared how MediaMarktSaturn is scaling AI responsibly across 11 countries and millions of customer interactions every year.


    My key message: a pilot without a path to scale is just theater. Thanks to Parloa for hosting an inspiring even - and to my Partners in Crime Julia Goelles and Pieter Viljoen for a great discussion on stage!

    Bastian Sehnert — MediaMarkt Saturn

  • At Parloa’s WAVE2025 in Berlin, industry leaders like Booking.com and IKEA showed how AI is reshaping customer journeys.....


    So as I reflect on this week of AI breakthroughs and human ingenuity: in a time when AI is driving transformative innovation, what role will humans play in shaping the future?


    Tech exists to serve people — and people remain the heroes behind AI.

    Yao Zhang. — Lufthansa Group

FAQs

All the important details before attending WAVE

All the important details before attending WAVE

What is the WAVE Conference?

Will the sessions be recorded or available on-demand?

Can I bring a colleague or team member?

Is the venue accessible for guests with mobility needs?

How do I get to the venue via public transport?

When should I arrive in Berlin and how long does WAVE last?

Where can I find the agenda for WAVE 2026?

Will the event be in English or in German?

Get your tickets now!

Early bird tickets are now available for €399 (incl. tax). until June 30.

Fill out the form to secure your ticket while this offer lasts! You can pay at check-out or request an invoice—whatever works best for you.

Please note that we reserve the right to decline certain participation requests and issue a full refund in such cases.


Got a voucher code? Make sure to enter it in the dedicated field when you submit your ticket request.


if you need any assistance, please contact us at wave@parloa.com

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