7-8 October 2026

7-8 October 2026

7-8 October 2026

Wilhelm Studios, Berlin

Wilhelm Studios, Berlin

Wilhelm Studios, Berlin

Become a sponsor

Join 600+ leaders shaping the future of AI-powered customer experience — from first pilots to global scale.

Join 600+ leaders shaping the future of AI-powered customer experience — from first pilots to global scale.

What comes next

The future of CX is
being decided now

AI in customer experience has reached a turning point.

While most organizations have proven what AI can do, very few have unlocked what it takes to make it work — reliably, securely, and at scale. This is the moment where leaders separate from followers.


At WAVE 2026, we focus on what comes next:

turning AI from isolated experiments into a scalable, enterprise capability that drives real business impact. 

AI in customer experience has reached a turning point.

While most organizations have proven what AI can do, very few have unlocked what it takes to make it work — reliably, securely, and at scale. This is the moment where leaders separate from followers.


At WAVE 2026, we focus on what comes next:

turning AI from isolated experiments into a scalable, enterprise capability that drives real business impact.